A logo is a design that has various uses and multiple perceptions. For instance, it reflects your brand and your identity or even lures your audience/customers. Thus, with that being said, a logo’s importance becomes evident and indispensable for your company.

 

In fact, logos have a wide range of uses: it grabs Attention and accordingly may set a strong impression. Additionally, it is the very foundation of your brand and so it is set to be memorable for the viewers. Actually, with the aforementioned borne in mind, your logo will separate you from your competition- helping you stand out and establish brand loyalty.

 

Although the aforementioned highlighted the positive byproduct of a logo, or rather its necessity, however, to make a logo that provides these results you must be able to create the most suitable logo for your brand.

 

In this context, there are a few things to take into consideration.

A logo should be simple, not too complicated, or confusing to your target audience. A design that sends its message, but is also uncomplicated. Also, a logo design should definitely be relevant to your brand, as opposed to a design that is completely alienated from that which your brand aims to spread. These elements go hand in hand with the need for a logo to be versatile and unique, a design that is long-lasting yet perfectly tailored for your brand specifically. Finally, your logo must be memorable because what sticks in the mind will always be carried around at the tip of the tongue and at the forefront of ideas, ergo driving the audience back to you.

Here are some Tips & Tricks for designing a logo:

01. Brand Ideology:

Study your brand, the market research, their future inspirations, and their target audience to have a complete full analysis of the brand ideology & a clear vision to design the logo.

02. Search for Inspiration

Skim through online websites where you can see plenty of logos including Instagram & Pinterest! Let these designs stimulate your creative brain to think widely and out of the box but don’t ever copy.

Through OurGFX, you’ll be able to skim through a large amount of logos, designs, photos & vectors and download them at affordable prices in order to widen your imagination & enhance your skills. Take a look & know more about our services

03. Pick a Direction

There are various design directions & styles! Some are modern, retro, classic, fun, or quirky. So, select the direction carefully according to your brand’s identity.

 

OurGFX support (Shutterstock, 123RF, Adobe Stock, Envato elements, Freepik, Alamy, VectorSock, Istock, Pngtree, LovePik, Depositphotos, Videoblocks, Filmsupply, Motion Array, Yellow Images).

These websites will help your eye catch various design directions’ and OurGFX will enable you to download them immediately just by copying the link of whatever you want & pasting it in our search bar!

Moreover, we will save them for you in your “downloads” so you can re-use them whenever you need!

04. Leave the colors for later

Colors play a very important role in a design but they may also be a huge distraction for the designer! So, it’s always safer to work on the idea first than, the color palette.

05. Create a sketchpad

Sketching facilitates the whole process as it helps you visualize the shapes & text in their accurate places. You can also share some of them with the client and listen to their feedback but remember, to not share too much; just what you think will impress them!

06. Feedback & Review

Step back from your work, take a break, and look at it later or even the next day. It is so easy to get tired of a project and this is why logo designers take breaks.

 

Take a break! It happens all the time; you spend hours working on a design then you eventually get tired and finalize it! No, don’t fall into this trap, just step back from your work and when you get back you’ll come up with new ideas & take a look with a new perspective.

07. Digital implementation

Now, it’s time to select 2 or 3 of your best concepts and create them in Illustrator or other vector-based apps, so that they are easily scalable and retain consistent clarity.

 

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Also, listen to feedback without taking it personally !

08. Impressive Presentation

Prepare a formal presentation to impress your client.

Make it simple and laconic & help the audience recognize how creative it is by presenting it in a neat way.

 

In conclusion

 Whether it is a small business or a major corporation, a logo has a crucial role. According to the aforementioned, a logo ultimately contributes to business growth and development, which will enable the brand to expand its horizons.

 

Whether it’s through font, colors, or design, a fitting logo is a powerful brand tool not only does it serve existing customers, but also extends to those who fall within the potential category. It distinguishes the brand by evoking various factors, including emotions.

 

Finally, it is worth mentioning that a logo portrays the fundamental values of the company, attracts the targeted demographics, and augments brand loyalty while consolidating the credibility of the organization through the depiction of professionalism.

 

These are all factors that maintain sustainable and effective business growth.